As far as social media marketing channels go, Instagram has been a major power player for a while. And that's particularly true for ecommerce businesses who get access to a visual-focused platform with enthusiastic followers and high engagement.
In the past few years, Instagram has grown and evolved at a rate similar to Facebook, adopting new features at a lightning-fast rate and becoming even more valuable to merchants and users alike.
In this starter guide, we’ll outline all of the fundamentals for Instagram marketing, including how to optimize your profile, how to create high-engaging posts, how to get more results with both feed and Stories content, and how to evaluate your progress on the platform.
Why use Instagram for marketing?
Instagram is a staple of many small businesses’ marketing campaigns. And for good reason. It has a large and diverse audience that is happy to engage with brands, resulting in high engagement overall.
Research and case studies have demonstrated these benefits clearly, finding that they can translate directly into sales and leads.
- 80% of users follow at least one brand on Instagram, with 60% of these users saying they’ve discovered new products or services through the platform.
- At least 30% of Instagram users have purchased products they discovered on Instagram.
- 65% of top-performing Instagram posts clearly feature products.
People are happy to follow brands on Instagram, and they’re actively discovering and purchasing products on the platform. That’s a big win.
Also worth noting is Instagram’s continued efforts to embrace commerce.
Instagram Marketing Ad setup in Shopify
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