SEO-The Best Practice For Your E-Commerce Stores
If you put an emphasis on the digital market, it will be evident that Google and Facebook are two of the most important components while talking about the digital advertisements that are majorly happening in the contemporary era.
According to an observation of the ‘Fortune’ Google and Facebook are seen to hold the most significant amount of shares in digital advertisements, now if we shift our focus to the ad revenue that was generated in the year 2015, 30 million $ was collected just by the search engine and the rest 8 million $ was given to the Facebook.
Which simply means that the major reason for the growth or failure of any e-commerce business in 2017 and beyond is majorly Search Engine Optimisation.
With every blink of an eye, technology tends to shock ya with something new, SEO is one of the best tactics that can help a business reach at the zenith if applied and followed properly. The trend of physical stores is now gone and so is the need for ancient marketing strategies.
For every business that tends to rely on the search questions and the organic keywords, we have news for you. Approximately 40% of the online shoppers become potential customers and then turn into customers via search engine.
So if you have been ignoring the importance of SEO in your e-commerce business, you actually know what’s the reason for keeping you behind your competitors. Don’t be fooled, SEO is the primary practice that every e-commerce store must start during the early days to take the business off. However, it is completely understandable that optimising an e-commerce stored for search engines like Google and Bing can be a bit complicated at first but proves itself to be very sustainable and achievable in the future.
Basically, when you start using SEO for the e-commerce stores, it makes your data and crawls through it to find your relevance. Using keywords is one traditional but most successful way to rank on the search engine, which is why we are discussing the SEO best practices that perks up the sales of your e-commerce stores if implemented accurately.
You might not even realise what kind of thing can actually constitute in the boosting of your pages rank. Keywords, meta title, meta descriptions are some of the minute things that can give you the right direction to start off, so before moving forward, let’s take a brief look at what these things stand for and how to use them correctly.
What is Meta Description?
Have you ever seen the brief description below the link that you searched for? If yes, then that is what meta description is. This HTML attribute displays a brief summary of that particular site or article in a limited set of words so that it is crisp, short and informative to lure the viewers to at least have a look at the website once. Meta descriptions are responsible for conversions and click through rates.
The optimal length of the description varies from 50-160 characters yet, we recommend you to keep the meta descriptions so long that they can give out the sole information but are crisp so that it does not bore the customer to scroll down to the other site. Writing a meta description might not be a piece of a cake, a writer should try to craft the meta descriptions in such a manner that it is intellectually written in a natural and not spammy way while including the keyword that the store is targeting.
5 SEO Practices to Perk Up Your Sales
1. Do not copy title tags
One of the most common blunders that can be found in some of the high-end brands is the duplication of the title tags.
Make sure to keep your title tag unique, rare for each and every product page for search engine attraction.
If you wish to find title tags for any webpage, click on CTRL + U in your web browser.
Creating unique content is one thing but when you are dealing with the product pages from the same manufacturer as creating different content can prove to be daunting because you might have to repeat the keywords. One solution that you might actually consider is to write unique key phrases but not the keywords.
Most of the online shoppers usually put the words which are also referred to as key phrases to ooze out the result, including the most searched words in your content will direct all the users directly to your e-commerce store.
2. Always 301 redirect the expired products URL
A redirect 301 is very useful when you want your visitors to redirect from an expired page to a fresh page.
They play a significant part in SEO as they help in maintaining the status or the performance from where your old content has moved to. With this redirect, all the quality of that particular page that is it’s rank, value, traffic is transferred to a new or a detour page which helps to eradicate the old page from the search engine and replace it with a fresh page.
Now the real question arises: what happens to your users when you do not redirect? When you forget to add a detoured page, the expired page will simply display ‘404 Page Not Found’ which results in the loss of traffic and the link juice.
For the best SEO practices, it is advisable to put the page that links or connects to the page that displays the similar products or the services searched by the viewer.
3. Squeeze and Improve category pages with keywords
Believe it or not category pages are regarded to be more important than the individual pages, therefore they must be arranged in a manner that they appear first in the search engine.
For instance, if a store is selling ‘comfy clothes’ shouldn’t optimise every product page to be ‘Comfy Clothes’, it means avoid maintaining a redundancy in the keywords, try to search for different keywords which are related yet prove to be useful in attracting the viewers. You can use different tools to do so, the keywords are usually ranked on the basis of their relevance and importance.
To make your website appealing and attract the viewers, it is important to design the different category pages with the following techniques-
- Put keywords in the image ALT and the file name
- Put a Keyword in your H1(Header) Tag
- Put a keyword in your page description
- Put a keyword in your page title
- Try maintaining LSI keywords throughout the blog
4. Try Keeping it Mobile Friendly
Travelling In a metro or just relaxing in the shower, mobile phones have become so handy and widely available that most of the people actually prefer shopping on their phones.
With the high demand, google is now indexing the mobile version of websites to investigate mobile pages to determine how a page should rank in the desktop as well as the mobile search result. Some of the features that will make your website google friendly are listed below-
- Refrain from using software like Flash which is usually not very common when it comes to mobile device
- Make the font readable without asking the viewers to zoom in
- Arrange the texts in such a way that the user doesn’t have to rotate the phone to read the text.
- Place the links on your page providing enough space so that the user can click on one link without zooming in.
Mobile friendly sites are seen to have 60% more sales than the ones with poor mobile features. When the texts are readable and everything is alluring, it actually convinces the visitors for conversion and turns the viewers to the customers. Like Google, now Bing is seen to reward the mobile friendly sites.
Ignoring these teeny-tiny mistakes might prove itself to be hazardous to your economy, when the user finds it hard to use your application he/she will directly move to your competitor’s website who is providing them with the better features.
5. Schema Markup to add Unique Snippets to Product Pages
When you try to include the snippet in your store, it makes your products stand out and be more visible and provide an in depth knowledge about that product.
Schema Markup helps the search engine to understand the accurate information of the product and display the following product in SERPs enhancing the conversion rate of that product page. If you’re wondering what you should include in your sniper, here’s a list of things that you can include to crank the reach up a notch- Reviews, events and renowned software products, tips and recipes.
If we throw some light on the Schema Markup, it focuses on the fact that snippets do not actually help in SEO, rather it helps google crawl into your content and display that information in the SERPs. If you are looking for organic followers that approach your website or e-commerce stores directly after putting a particular keyword, make sure to include these following schema markup-
When you start optimising your product info, the search engine understands that it is going to crawl through a product page with individual products and not a long blog post. Markup used in the product determines its colour, size, number and additional information related to that particular product.
Putting the price of the products right under their names is also a good way to lure customers and help the search engine to compare you with your competitors and rank accordingly.
This feature can help you make your visitors learn about your product pricing from the SERPs inviting more click-through.
3. Rating & Reviews
What’s the first section that we go to while trying out a product from a new website? It most definitely has to be the rating and reviews. Not only this feature creates a personal stigma in the minds of the potential customers but it also assures them of the possible quality of the product.
When a business includes rating and reviews in the SERP he is indirectly peeking up the conversion rate and the economy of his/her e-commerce store.
Now that we have provided you with a slew of reasons why you should include SEO in your ecommerce site, what are you waiting for? Start applying the right tricks and tips to your business to push it to the next level by putting the right Keywords which make your way into your reader’s need and heart.
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